Responsive Interpretive Storytelling
Bright White is a creative design consultancy based in York. Bright White’s mission is to engage the next generation to help them live and learn.
Bright White will work in collaboration with the National Science and Media Museum in Bradford. The museum will launch ‘Shape of Sound’, an exhibition which explores sound through VR technology. The project will utilise responsive, interpretive storytelling to develop a combination of mixed reality display technology, context data, AI and user preference interaction.
The University of York has been working on VR in museums since 2016, and will use existing research and development findings to develop stories further and find topics that appeal to all audiences. ‘Shape of Sound’ will deliver a prototype responsive mixed-reality display, expose it to an authentic audience, and provide an opportunity to evaluate the approach, with a view to becoming a future option for permanent object-led storytelling.
This research and development project will enable Bright White to further develop and refine their application of mixed reality display technologies, better suiting content to audiences.