XR Stories’ businesses highlighted as ‘Ones to Watch’ at CogX 2020

A number of Yorkshire and Humber creative sector businesses associated with XR Stories have been highlighted as Createch ‘Ones To Watch’ 2020 showcase at CogX, which will be taking place 8th – 10th June. Joi Polloi, Bright White, Cooperative Innovations and Reflex Arc are all appearing at this year’s CogX, the summit and festival of AI and breakthrough tech. 

Joi Polloi are a Sheffield-based independent, multi-award winning digital agency working within the broadcast, media and cultural industries. The business aims to unite strategy, creativity and technology, and has worked with the BBC, Channel 4 and the Natural History Museum, among many other influential organisations. Joi Polloi is a cornerstone of the XR Stories Young XR challenge, working across three projects with a number of regional universities. 

Bright White are a creative design consultancy based in York who specialise in interpretation, innovation and experience design. The consultancy has worked with the National Science and Media Museum and the University of York on Responsive Immersive Storytelling, one of XR Stories’ Small Collaborative R&D Projects.

Cooperative Innovations are an immersive technologies studio who build, license and implement high-quality tools to create worlds for play, exploration and learning. Cooperative Innovations are working with the University of Sheffield as part of the XR Stories Young XR challenge.

Reflex Arc are a software development company based in Leeds who create engaging VR and AR content, and mobile, web and depth sensor-enabled applications. The company’s clients include the BBC, The National Trust, Universal and Channel 4, among others. 

CogX is an annual summit and festival of AI and breakthrough tech. This year, the festival will be held virtually due to ongoing restrictions following the coronavirus pandemic. The event aims to be the biggest, most inclusive and forward-thinking online gathering of leaders, CEOs, entrepreneurs, scientists, artists and activists in the world.

Speakers at the CogX 2020 event include Jane Goodall, UN Messenger of Peace; Jane Sarpong, Director of Creative Diversity at the BBC; and environmentalist filmmaker Jack Harries, among many others. 

The ‘Ones to Watch’ 100 identifies UK-based Createch pioneers based across the UK working in creative disciplines from visual effects to fashion, design to digital theatre, animation to advertising. 

The names have been chosen because they are innovating to develop new experiences, services, products, and social benefits using advanced uses of mixed reality, artificial intelligence, and smart data combined with human creativity.

The companies have been nominated by bodies including Digital Catapult, UKRI, London & Partners and the Department for International Trade, that see the potential of these businesses to build on the UK’s international reputation in both creative and technology areas which will be showcased during Createch at Virtual CogX.

Attendees of the festival are able to access a Virtual Leaders Lounge for peer networking, and exclusive side events and executive workshops.

Visit Joi Polloi’s website.

Visit Bright White’s website.

Visit Cooperative Innovations’ website. 

Visit Reflex Arc’s website. 

Visit the CogX website. 

Purchase 3-day passes for CogX’s virtual event.

Published on 8 June 2020