What do we know? The impact of climate content on audiences’ pro-environmental behaviour
Authors: Catherine Graves & Lucy Morris
Published: Summer 2023
Narratives around climate change on screen have a huge potential to affect audiences’ awareness, knowledge, beliefs and, crucially, actions on climate change. A report funded by our sister project, SIGN, for albert, outlines the current research on how effective depictions of climate change on screen are at impacting audience behaviour.