What do we know? The impact of climate content on audiences’ pro-environmental behaviour

Authors: Catherine Graves & Lucy Morris

Published: Summer 2023

Narratives around climate change on screen have a huge potential to affect audiences’ awareness,  knowledge, beliefs and, crucially, actions on climate change. A report funded by our sister project, SIGN, for albert, outlines the current research on how effective depictions of climate change on screen are at impacting audience behaviour.

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