The Evolution of Virtual Production? Issues and Opportunities

Authors: Nina Willment, Jon Swords, Ben Thomas

Published: Autumn 2023

This report outlines the new issues and opportunities facing virtual production as we see the industry begin to stabilise and evolve in new ways. The report examines the environmental considerations of virtual production and addresses questions around virtual production workflows and R&D. It introduces some of the potentials and challenges associated with digital asset technologies and artificial intelligence (AI). The report also examines the changing market structures, alongside examinations of how virtual production is continuing to intersect with issues of skills and training, and EDI.

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