York Mediale, Gazelle Twin, KMA and the University of York

PERSONA brings together some of Yorkshire’s most exciting small digital enterprises – York Mediale, and KMA – with a vital contemporary voice in electronic music – Gazelle Twin – further supported and challenged by the University of York Music Department.

Exploring the role of spatial and immersive sound and contemporary music performance, live and on screen, it will harness immersive technologies to create innovative and viable products, services and artistic concepts.

Using the cross-platform possibilities of film, FX, theatre, electronic music, and immersive and spatial sound in creating a digital identity, the project will also address gender inequality in the performing arts and creative industries in a fast-evolving cultural landscape.