Expertise Support

Our team that provides expertise support includes two Creative Producers who are experienced in developing creative and immersive projects. Our Creative Producers offer support to SMEs to enable innovative, commercial and business growth in their own R&D ideas or to explore new avenues into immersive storytelling.

The team also includes a Creative Technologist who supports the technical creation, implementation and delivery of immersive storytelling projects. Our Technologist is on-hand to provide advice to our SMEs and is a key contact for our equipment hire.

Together our team can offer bespoke sessions and masterclasses on creative innovation, technical assistance, business growth and commercial support. We can also help businesses find funding connections and referrals.

Request expertise support for your business

To take advantage of the expertise support offer please complete the form below. Please ensure that you have read and meet our eligibility criteria on our business support page before completing the support request form.

Business support request form

Melodie Ash –
Creative Producer

With a background in the creative sector working at prestigious digital agencies, Melodie brings a wealth of industry experience to the team. She has worked with a number of high-profile clients such as Samsung, Facebook, The British Council and the BBC to deliver engaging digital experiences, ranging from websites and apps to VR and immersive projects. Melodie has a passion for supporting creative businesses to drive growth and harness the potential of immersive technologies to create compelling digital storytelling experiences. As a Creative Producer, a key part of Melodie’s role is engaging with SMEs to connect with R&D funders, support, training and networking opportunities.

​Nikki Stearman –
Creative Producer

Nikki has worked in digital media for over 16 years, first specialising in e-learning and then later in games as a producer at CBBC and games designer at a digital agency Dubit. As a creative producer for XR Stories, she works with industry and academic partners to support and develop immersive storytelling projects in the region. Nikki is a proud owner of a BAFTA and a Kidscreen Award for her work and is a member of the Children’s Media Foundation Executive Group where she is responsible for the organisation’s events programme.

Joe Rees-Jones –
Creative Technologist

Joe offers research and technical support to businesses, as well as providing expertise on state-of-the-art immersive technology. Joe graduated from the University of York with a PhD in Music Technology where he investigated the implementation of spatial audio in video games. Joe joined the Audio Lab at the University of York to develop his research, including an award-winning investigation into the impact virtual reality could have on community singing and mental wellbeing.